Product Marketing Services
Product Marketing Services
A strategic product marketing consultancy that’s fast, focused, and outcome-driven.
A strategic product marketing consultancy that’s fast, focused, and outcome-driven.
How it Works
How it Works
Whether you're launching a new product, refreshing your positioning, or building your first product marketing function, I help teams move quickly from insight to impact. Every engagement is tailored to your business, but here’s how I can typically help:
Whether you're launching a new product, refreshing your positioning, or building your first product marketing function, I help teams move quickly from insight to impact. Every engagement is tailored to your business, but here’s how I can typically help:
Unlock growth with customer
and market insights
Unlock growth with customer
and market insights
From market sizing and competitive intelligence to user research and customer journey mapping, I’ll give you the inputs you need to make smarter decisions, faster.
From market sizing and competitive intelligence to user research and customer journey mapping, I’ll give you the inputs you need to make smarter decisions, faster.
Typical deliverables include:
Typical deliverables include:
Market and competitor landscapes
Market and competitor landscapes
Win-loss analysis and customer interviews
Win-loss analysis and customer interviews
Customer insights and audience frameworks
Customer insights and audience frameworks
Recommendations to guide GTM strategy
Recommendations to guide GTM strategy
What you get:
What you get:
Clarity on where to play, who to focus on,
and how to win.
Clarity on where to play, who to focus on,
and how to win.
Craft compelling positioning
that drives action
Craft compelling positioning
that drives action
Let’s fix your positioning, refresh your value proposition, or build a stronger narrative for your next launch. Expect clear, confident messaging that works across product, sales, and marketing.
Let’s fix your positioning, refresh your value proposition, or build a stronger narrative for your next launch. Expect clear, confident messaging that works across product, sales, and marketing.
Typical deliverables include:
Typical deliverables include:
Positioning guides
Positioning guides
Messaging frameworks
Messaging frameworks
Refreshed value propositions
Refreshed value propositions
New narratives for sales and marketing
New narratives for sales and marketing
What you get:
What you get:
A message that resonates with your customers - and aligns teams internally.
A message that resonates with your customers - and aligns teams internally.
Upgrade your product,
sales and marketing
Upgrade your product,
sales and marketing
Need to upgrade your website, improve sales collateral, or refine in-product messaging? I’ll help you deliver a sharper story, end to end, across every key touchpoint.
Need to upgrade your website, improve sales collateral, or refine in-product messaging? I’ll help you deliver a sharper story, end to end, across every key touchpoint.
Typical deliverables include:
Typical deliverables include:
Website and homepage copy
Website and homepage copy
Sales collateral and pitch support
Sales collateral and pitch support
Product onboarding or UI copy
Product onboarding or UI copy
Cross-channel content alignment
Cross-channel content alignment
What you get:
What you get:
Consistent messaging across every step of the funnel that helps you attract and retain customers.
Consistent messaging across every step of the funnel that helps you attract and retain customers.
Build your product
marketing function
Build your product
marketing function
If you’re hiring your first PMM, or want to raise your team’s product marketing game, I can help you lay the right foundations.*
If you’re hiring your first PMM, or want to raise your team’s product marketing game, I can help you lay the right foundations.*
*I am not a recruiter. I offer ‘soft’ support and don’t charger any extra fees for helping you find your long-term PMM(s).
*I am not a recruiter. I offer ‘soft’ support and don’t charger any extra fees for helping you find your long-term PMM(s).
Typical deliverables include:
Typical deliverables include:
PMM hiring support
(JD, interview plan, sourcing guidance)
PMM hiring support
(JD, interview plan, sourcing guidance)
Function design and org planning
Function design and org planning
Playbooks and templates
Playbooks and templates
Coaching and onboarding for new PMMs
Coaching and onboarding for new PMMs
What you get:
What you get:
A scalable PMM function that’s set up for success.
A scalable PMM function that’s set up for success.
Let’s work together
Let’s work together
If you’re looking for clarity, speed, and hands-on support, I’d love to help.
If you’re looking for clarity, speed, and hands-on support, I’d love to help.
Or not ready yet?
Or not ready yet?