Product Marketing FAQs

Who we are

The Product Marketer is a product marketing consultancy run by Rory Woodbridge, based in the United Kingdom. This policy explains how we collect, use, and protect your personal data when you visit theproductmarketer.co or interact with us through other channels.

Data controller: Rory Woodbridge, The Product Marketer Contact email: hello@theproductmarketer.co

What data we collect and why

Website analytics

We use Google Analytics (GA4) to understand how visitors use our website. This collects anonymised data including pages visited, time on site, approximate location (country/city level), device type, and referral source. Google Analytics uses cookies to distinguish users. We use this data to improve the website and understand what content is useful.

Lawful basis: Legitimate interest in understanding website usage and improving our content.

LinkedIn Insights Tag

We use the LinkedIn Insight Tag on our website to measure the effectiveness of LinkedIn advertising campaigns and to understand the professional demographics of our visitors (such as job title, industry, and company size) in aggregate. This tag places a cookie on your browser. LinkedIn may use this data in accordance with its own privacy policy.

Lawful basis: Legitimate interest in measuring advertising effectiveness and understanding our audience.

Contact forms

When you submit a form on our website, we collect the information you provide, which typically includes your name, email address, company, and any message you write. We use this to respond to your enquiry and, where relevant, to follow up about our services.

Lawful basis: Legitimate interest in responding to enquiries and providing our services.

Meeting bookings

If you book a meeting through our website, we collect your name, email address, and any information you provide in the booking form. This data is processed by our scheduling tool to arrange the meeting.

Lawful basis: Legitimate interest in arranging meetings you have requested.

LinkedIn lead generation ads

If you submit a lead form through one of our LinkedIn advertising campaigns, LinkedIn shares the information you provide (typically your name, email address, and professional details) with us. We use this to follow up on your interest in our services or content.

Lawful basis: Consent, as provided through the LinkedIn lead form.

Our newsletter, The Product Marketer, is hosted on Substack. If you subscribe, Substack collects your email address and manages the subscription. Substack has its own privacy policy which governs how they handle your data. We use your email address to send the newsletter and may view aggregate engagement data (such as open rates).

Lawful basis: Consent, provided when you subscribe.

Cookies

Our website uses the following cookies:

Google Analytics cookies (_ga, ga*) - Used to distinguish users and track website usage. These expire after 2 years.
LinkedIn Insight Tag cookie (li_sugr, UserMatchHistory, AnalyticsSyncHistory, bcookie, lidc, ln_or) - Used to measure ad performance and provide aggregated audience insights. Expiry varies by cookie.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Blocking cookies may affect your experience of the website but will not prevent you from accessing content.

Who we share data with

We share personal data with the following third parties, only to the extent necessary:

Google (Analytics) - Website usage data
LinkedIn (Insight Tag and lead gen forms) - Advertising and audience data
Substack - Newsletter subscriber data
Scheduling tool provider - Meeting booking data

We do not sell your personal data to anyone.

International data transfers

Some of the third-party services we use (Google, LinkedIn, Substack) are based in the United States. Where data is transferred outside the UK, these providers use appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms to protect your data.

How long we keep your data

Analytics data: Retained by Google for 14 months, then automatically deleted.
Contact form submissions: Retained for as long as they remain relevant to an ongoing business relationship, then deleted.
Newsletter subscriptions: Retained by Substack for as long as you remain subscribed. You can unsubscribe at any time.
LinkedIn lead data: Retained for as long as relevant to follow-up, typically no longer than 12 months.
Meeting bookings: Retained for as long as needed to arrange and follow up on the meeting.

Your rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Correct any inaccurate data
Delete your data (in certain circumstances)
Object to processing based on legitimate interest
Restrict how we process your data
Data portability - receive your data in a portable format
Withdraw consent at any time where processing is based on consent

To exercise any of these rights, email hello@theproductmarketer.co. We will respond within one month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back periodically.